What Is Digital Marketing

Digital Marketing is all about using data to realize marketing objectives. It is the art of using consumer insights to formulate marketing strategies targeted at particular groups of customers online.

Sadhi infotech’s Digital marketers leverage digital channels such as search engines, social media, emails and websites to help their clients connect with existing and potential customers. They then proceed to collect data gathered from these digital channels (such as checking the number of impressions or likes on Instagram) and Google Analytics to plan their marketing strategy.

The advantage of using data to sell online is that it allows companies to make calculated marketing decisions. Knowing who to target and where to sell online gives digital marketers the ability to estimate budget spend for a certain set of Return Of Investment (ROI) goals.

Whether it’s inbound marketing or digital marketing for clients, common KPIs for digital marketers include increasing brand awareness, lead generations and conversions across different digital marketing channels.

What does a sadhi infotech’s digital marketer do?

Our Digital marketers have different specializations, but we often work together as a team to make a campaign succeed with our ROIs. Some of the different departments include:

•    Our design team to make the creative assets
•    Our copyrighting team to write the ads
•    Our performance marketing team to create and manage paid ads

To give you a better understanding, you may refer to the diagram down. The chart shows you the various aspects influencing a website and or mobile app, plus the array of digital solutions a sadhi infotech digital marketing agency could offer to improve these aspects.

Search Engine Optimization (SEO) Manager is responsible for overseeing the performance of websites and web pages. The manager optimizes websites by conducting regular website audits to identify technical issues to be fixed. He or she will also do regular keyword research to rank the site for certain keywords, so as to boost the position of a website (ranking) on Google’s search results page.

On the other hand, a content marketer is in charge of content marketing. He or she focuses on content development and content distribution. Examples of content creation include writing articles and electronic direct mails (EDMs) that represent a brand’s story to connect and engage with the target audience.

The content marketer often tracks web traffic using Google Analytics and also conducts keyword research in order to know the kind of content readers are looking for.

Performance marketers or advertisement specialists are also critical to many marketing campaigns.  These are the people responsible for social media marketing (social media ads) and also search engine marketing (Google’s display ads).

pay per click or click-through rates. These are some of the metrics used by performance marketers who allocate and manage budgets meant for paid ads. Using data from Google such as quality score, they ensure that ads are paid at the lowest cost possible.

They also make sure that ads are shown to the right target audience to increase the likelihood of customers clicking on the ad and buying a product online (increasing conversions online).